Katie’s 5-star review:
Currently my favorite yarn shop in Santa Cruz. They don't carry Rowan or Debbie Bliss (two of my favorite yarn companies), but they do have a good selection of high end yarns, mixed in with things like Lamb's Pride. They also carry more cotton yarns than most shops seem to. Since I've been on a cotton kick lately, I really like that.
The staff used to be a little more snooty, but lately they've been extremely helpful and fun. I really enjoy shopping here, unlike some yarn shops where the staff makes me feel like I'm bothering them